A guest post from Aidan Henry of Brink Events (website). Thank you Aidan.
Cost-Effective Ways to Market Your Event
Event planning and management are very important aspects of the event industry. These organizational functions are essential for any event to run smoothly and without problems. But what’s a smooth event if the venue is only half full? Event marketing is often a task placed upon the event manager/planner in addition to the original duties. Filling the venue with the right crowd is important for aesthetics, profitability, and loyalty. The following are tried and tested marketing tactics that are both straightforward and cost-effective:
- Create Facebook event and send invites to select contacts.
- Create an event poster and make it your profile picture. Next, tag event helpers and workers in the picture, creating added visibility among their friend lists.
- Get close friends and contacts to send out event invites or post the event link.
- Announce your event launch and encourage re-tweeting.
- Run a contest offering free tickets/incentives for followers who market your event.
- Provide one-day discounts or last minute deals according to predicted attendance levels.
- Tweet event and ticket sale updates throughout the marketing campaign.
- Send out e-mail message to your list (if you haven’t started one yet, you definitely need to).
- Send out a text message blast (text message/SMS marketing is essential in this day and age).
- Post event to Craigslist, Kijiji.
- Message a smaller number of influential and connected contacts personally.
- Create 1-minute promo for the event and post on your website and Facebook. NOTE: There are many freelance videographers who can produce a high-quality video at a low cost.
- Post video to video sharing sites, including YouTube and Vimeo. Be sure to include your SEO-targeted keywords and phrases in the titles and descriptions.
- Provide tickets to trusted sellers and participating businesses; incentivize based on sales (ex. $5 per ticket sold).
- Distribute posters to specific business and select locations.