Cocktail parties are wonderful informal networking opportunities. And they seem simple enough to plan, but even when you're hosting a "casual" affair that doesn't require branded signature drinks and gobo lights there are a few things you can do to enhance your guests' experience.

• Pre-ordering the appetizers allows you and the other hosts to give more attention to your guests rather than reading a menu.
• Pre-paying any of your guests coat check or valet fees is always appreciated.
• Even if you've had drinks at the "it" bar with friends, touring the facility with the manager will give you a different perspective and you can determine an area to be sectioned off for your guests. Even if it's just "drinks after work" - when it's a company function with clients go ahead and reserve an area.
• Arriving early to alert the valet, bar tenders and waitresses where your gathering will be held and mention the names the guests may use, such as the host's name, the company name, your name...The last thing you want is a guest hearing "I dunno know" when they ask where your party is being held.
• Subtle branding can be achieved by providing special napkins to the bartender in your company color. May sound cheesy, but it's a nice touch that's not overt.
• Adding a little fun: placing a rubix cube, trivia cards or candy on tables can add to the "mix" and help start a conversation.
  
• Providing the manager or bartender with your credit card ahead of time, even five minutes before the first guest arrives, avoids anyone awkwardly watching you "get the check".

Sante!

for a more elaborate celebration check out this past post for branding ideas.