Creative Event Postcards Ideas
A guest post by Girlie Nuqui of UPrinting who shares creative ideas on how to market, design your print postcards.
As a busy event planner, you need reliable tools to lighten your workload. You carry your organizer anywhere you go, turn to your assistant to make sure you're on the right track (and to keep you sane) and even overdose on caffeine to stay alert and awake. Aside from these, you can also add postcards to your event planning arsenal. Below are some event postcards ideas you can try for your business:
1. Thank You Cards to Show Gratitude to Your Clients
Happy and satisfied clients will definitely say "Thank You" a million times for making their special event a huge success. Return the favor by sending them thank you cards a few days after the occasion. Leave hand-written notes like "I am very glad to be a part of your wedding. Congratulations and thank you for your trust!" This message may be simple, but clients will definitely appreciate your sweet and thoughtful gesture. And who knows? They might even hire you again or refer their friends because of your appreciative attitude.

2. Appointment Cards to Remind Clients of Your Next Meeting
Here's the scenario: You canceled your lunch date with a friend because you're scheduled to meet up with a client. To your disappointment, your client isn't there, because she forgot about your appointment and decided to move it to the next day. Save yourself from this stressful situation by carrying well-designed appointment cards with you at all times.
Using reminder cards is way better than writing the schedule on plain paper or napkin, because a colorful card won't be mistaken as trash. This way, you'll be sure clients will hold on to them. They can then stick the postcards on their fridge or place it on their desks to remind them of your next meeting.

3. Greeting Cards to Let Clients Know You're Thinking of Them
Just because social networking is a hot trend right now doesn't mean you can always choose it over traditional media. Try a more personal approach when reaching out to clients during special occasions by mailing greeting cards. When I say greeting cards, I'm not referring to the ones you can buy from a store. Instead, create event postcards specifically designed for your brand to make them more special for the clients who will receive them. Ask clients if they can provide you with pictures from the events you planned and use them to create photo cards. 
4. Business Cards You Can Hand to Prospective Clients and New Acquaintances
Our last event postcard idea might sound a little odd, since we're used to seeing small business cards most of the time. However, if you want to try something new, you can use a postcard/business card to add some edge to your branding tools. Your business card's unusual size can be a good conversation starter and even leave a lasting impression on people you hand them to. So, the next time you coordinate an event, arm yourself with oversized business cards to make sure you're ready for any business opportunity there is.

Check out UPrinting and Girlie's blog for design ideas and resources to help your print communication truly make an impression. You can also find more communication tips here. When you can, say it with a note.



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